This year marks a major milestone for Volvo Cars — 70 years since the Swedish automaker first set wheels on U.S. soil with the arrival of the PV444 in Long Beach, California. To honor this legacy, Volvo is launching “Our Volvo Story,” a heartfelt campaign spotlighting the people who’ve shaped the brand’s journey: employees, retailers, technicians, and devoted customers.

The campaign’s dedicated microsite features personal stories from multi-generational family dealerships, lifelong technicians, and employees who trust Volvo with their own families. These narratives reflect Volvo’s enduring commitment to safety, innovation, and human-centered design — values that have built a loyal community over seven decades.

As part of the celebration, Volvo invites everyone to write the next chapter through the My Volvo EX90 Story Sweepstakes. From July 22 to September 8, 2025, participants can enter to win a fully electric Volvo EX90 — assembled in South Carolina — and choose from three stunning designs

• Classic Luxury – Mulberry Red 
• Scandinavian Calm – Denim Blue 
• Nordic Cool – Vapour Grey 

To enter and start your own Volvo story, visit www.MyVolvoEX90story.com.

This anniversary isn’t just a look back — it’s a celebration of the people who’ve driven Volvo forward, and an invitation to join the ride into a safer, more sustainable future.